E-Commerce Analyst II
Listing reference: woolw_001077
Listing status: Online
Apply by: 15 February 2025
Position summary
Industry: FMCG & Supply Management
Job category: FMCG, Retail, Wholesale and Supply Chain
Location: Cape Town
Contract: Permanent
Remuneration: Market Related
EE position: No
Introduction
To provide Woolworths Business Units, including WFS, with meaningful Omni-channel management information that is aligned with the achievement of company strategic goals and scorecards.
Job description
- Produce and deliver timeous and accurate corporate and BU management information reports, including but not limited to Online Scorecard, Omni-channel Scorecard, BU specific reports, digital analytics, campaign reports, WW app dashboard and analysis.
- Use report building tools to create standard reports and dashboards in support of the Omni-channel strategy.
- Assist in maintaining proper setup and usage of Google Analytics (and other analytics tools) on the app, website and mobile/social platforms.
- Provide insights into traffic driven by internal and external campaigns’ effect on the app, website and other commerce platforms.
- Perform analysis of internal search effectiveness and conversion; provide recommendations for changes to drive revenue.
- Provide insights into external search engine optimization and analysis.
- Provide insights on how to maximize revenue from the WW website and app.
- Service ad-hoc requests for information from stakeholders, including external surveys, within the required timeframe and specification.
- Management and maintenance of existing reports/dashboards.
- Participate in Omni-channel projects to identify new measures and to implement measures based on project requirements.
- Educate key stakeholders on the on the relevance of Omni-channel management information.
Minimum requirements
- Education: Bachelor’s degree in Statistics or Maths, Data Analytics, or a related field.
- Technical Skills:
- Advance Excel (with experience using graphs, pivots, macros) and PowerPoint experience.
- Experience with data visualization (Amazon QuickSight, Tableau, QlikView/QlikSense).
- Proficiency in e-commerce analytics tools (Google Analytics, Big Query etc.).
- SQL knowledge for querying databases (preferred).
- MS Access experience.
- Soft Skills:
- Strong analytical and problem-solving skills.
- Ability to communicate insights effectively to both technical and non-technical stakeholders.
- Ability to work collaboratively in a fast-paced environment.
- Experience:
- 3 years in e-commerce, digital analytics or related field.
BEHAVIOURAL
- Passion for the brand and for customers - with the ability to change views and influence decisions and behavior.
- Connecting people – building relationships with stakeholders and working well within a team.
- Personal effectiveness – the ability to work under pressure and to work independently.
- Good Planning and Organizing skills
