Graphic Designer
Position summary
Introduction
Job description
Graphic Trend Research and Analysis
· Conduct research, analysis and present graphic and print trends to the Buying and Design teams.
· Understand graphic trend shifts for the upcoming season and translate these insights into commercial proposals suitable for Woolworths.
· Conduct store visits and competitor analysis to understand Woolworths’ customers.
Design Creation in line with Critical Path
· Create sketches and drawings of new designs, developing placement prints and all-over prints aligned with Buying and Design.
· Understand print direction, fabrication, manufacturing and print terminology to ensure the creation of viable products and cost implications.
· Ensure Manage all creative requests assigned timeously aligned to WMC.
· Ensure consistency of designs in line with brand guidelines.
Cross-functional Collaboration
· Collaborate across departments for seasonal campaigns.
Minimum requirements
· Preferably a relevant business diploma / degree.
· 3 – 5 Graphic Experience (Men’s and Boys’/Ladieswear/Kidswear/Lingerie graphics design)
· Experience with licensed brands (advantageous).
Technical & Functional Competencies
· Design Tools Proficiency: Advanced skills in Adobe Create Suite (Photoshop, Illustrator and other relevant packages)
· Graphic Design Principles: A solid understanding of layout, typography, color therapy and branding to create visually compelling designs
· Digital and Print Media Design: Competency in designing for a variety of media, understanding technical nuances that affect design. Decision for digital and print materials
· Print Production: Knowledge of print Production processes and specifications, materials and formats. Understanding of printing techniques, fabrication and manufacturing
· Trend & Market Research: Ability to conduct thorough trend research, globally and locally using various platforms and sources to gather inspiration and develop design concepts that align with current and future customer demands.
· Good communication skills: to accurately convey your concepts
Behavioural Competencies
· Creative and Innovation: Generate new ideas for designs that enhance customer experience and sales
· Attention to Detail: Ensure all design elements are harmonious. Ensure artwork is correct and supplied in the right format/sizes/color codes before being sent to press and production facilities.
· Time Management: Manage multiples timelines and projects without compromising quality.
· Adaptability: Flexible to adapt to feedback, changing priorities and emerging design trends.
· Teamwork and Collaboration: Work closely with buying, technical product development to achieve a cohesive outcome
· Merchant and Retail Ability: with a Passion for product / merchandise
· Persuasiveness: Ability to positively influence Buyers and various stakeholders’ decision making.
