Social Media Consultant ( 6months contract )
Position summary
Introduction
Job description
Content Planning
· Develop, implement and manage a strategic social media plan to increase brand awareness, drive engagement and build community for our brand.
· Support the creation of, and manage, diverse content to maintain a consistent and compelling brand presence on Instagram.
· Develop creative concepts for short-form videos and interactive posts, leveraging platform features.
· Ensure content is visually aligned with the brand’s aesthetic and tone of voice.
· Write compelling on-brand captions that resonate with our audience, builds community and drives growth.
· Ensure accuracy of captions, hashtags, tags and links.
Community Engagement & Management
· Schedule and post all content according to the content plan and as needed
· Foster a positive and interactive online community by encouraging conversations, reposting user-generated content, and building relationships with followers.
· Tap into relevant social media trends, ensuring the brand stays connected to current conversations.
Analytics & Performance Reporting
· Track key metrics like impressions, interactions, follower growth, video views, and reach and report on them monthly.
· Use social media insights to monitor performance and adjust content based on data-driven insights.
· Prepare regular reports for the business, summarising social media performance and providing actionable recommendations for improvement.
Trendspotting & Innovation
· Stay up to date on emerging trends, viral challenges, and popular sounds across social platforms, including TikTok and Instagram, incorporating them into content when relevant.
· Experiment with new content types and formats, to maintain excitement and variety in our social media presence.
Collaborations & Partnerships
· Identify opportunities to collaborate with influencers, creators, or other brands to expand reach and engage with new audiences organically.
· Manage partnerships with UGC creators to ensure their content is delivered on-time and within brand guidelines.
Minimum requirements
Functional Competencies
· Passionate about social, with a deep understanding of Instagram and Tik Tok culture and trends.
· Creative, innovative, and up-to-date with the latest social media tools and trends.
· Self-driven, collaborative, and able to adapt quickly in a fast-paced digital environment.
· Collaborative, positive and energetic
· A passion for social content and strong visual storytelling skills
· Ability to multitask and work well under pressure
· Strong content planning ability
· Strong communication and impeccable writing skills
· Excellent time-management skills with the ability to balance multiple priorities and deadlines in a fast-paced environment.
· Keen eye for new social media trends
Required Skills and Qualifications:
- Experience
- 3 years of social media management experience, ideally in beauty and/or fashion.
- Proven track record of growing audiences and driving engagement on Instagram through organic content.
- Technical Skills
- Proficient in content creation and editing tools such as Instagram Creator Studio, TikTok’s native tools, Canva and Adobe Suite.
- Strong understanding of Instagram and TikTok algorithms, including best practices for Reels, Stories, and TikTok videos.
- Familiarity with social media management tools (Bran watch) for content scheduling and planning will be beneficial.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, or a similar field.
- Experience with influencer marketing and community-building strategies.
- Basic knowledge of video production techniques and editing for short-form content.
- Familiarity with social listening and engagement tracking tools.
