JUNIOR PUBLIC RELATIONS CO-ORDINATOR
Position summary
Introduction
Job description
Campaign & Project Support
- Support the delivery of PR campaigns (including events) across Foods, Fashion, Beauty, Homeware, Special Occasions, Loyalty, and New Stores.
- Manage campaign logistics: sample requests, tracking, couriering, financial admin and returns for media and influencers.
- Maintain media lists, influencer databases, and campaign contact sheets.
- Collate coverage for monthly PR reports, ensuring accuracy and timely submission.
- Assist with drafting and distributing press materials (e.g. media alerts, fact sheets, event information).
Administration and Operations
- Support budgeting processes by ensuring invoices are processed timeously and tracked correctly.
- Manage bookings and assist with logistics for events and media engagements.
- Manage press pack and press portal co-ordination, ensuring content is up to date, accessible, and meets deadlines.
- Manage contact lists and team documentation.
- Assist with briefing forms and submission to the creative agency.
- Manage PR Showroom and in -store sourcing media requests.
- Support the facilitation of media and influencer seeding.
Events & Activations
- Provide logistical support for events: e.g. product transport to and from venues, RSVP management, printing, deliveries, transport bookings, etc.
- Assist with PIRs (Post Implementation Reviews) by collating feedback.
Stakeholder Engagement Support
- Co-ordinate and respond to basic queries from media, influencers, and internal stakeholders.
- Liaise with buying teams, brand managers, and agencies for information requests.
- Act as a first-level point of contact for sample requests, image requests, and media pack requirements.
Guardrails (Scope of Responsibility)
- Not responsible for strategy development — may contribute ideas in brainstorms but will not lead or set direction.
- Budget ownership — role is limited to invoice processing, budget tracking and recon support.
- No external spokesperson duties — media engagement limited to logistics and sample/image fulfilment, not brand positioning or strategic relationship building.
- Executional support for campaigns under manager guidance.
- Liaison with external agency for sample coordination or information requests, but accountability and management of agency sits with senior team.
Minimum requirements
- Relevant PR, Communications, Marketing or Media degree/diploma.
- 0–1 years’ experience in PR, communications, or media (internship experience acceptable).
- Strong organisational and administrative skills.
- Basic understanding of media and social media platforms.
- Strong written and verbal communication skills.
- Attention to detail and ability to multi-task.
- Good interpersonal skills and a team-player.
- Proactive, eager to learn, and willing to take on varied tasks.
- Professional, reliable, and solutions focused.
- High attention to detail and accuracy.
- Comfortable working under pressure with multiple managers.
- Demonstrates initiative while respecting the boundaries of the role.