Trend Research and Concept Development (pre-season)

·       Conduct global trend research using various platforms such as WGSN, catwalks, blogs, look books, online retailers and social media for design inspiration and concept development.

·       Conduct store visits to understand trends, product performance, assortment balance and customer experience (online and in-store)

·       Collaborate with the team to generate new product ideas based on research

Design and Product Development in line with Critical Path

·       Ensure designs are in line with business strategy and customer demands

·       Drive key graphic and print developments for the season to enable range build

·       Input into the continuity workshops with buying & technology ensuring high level messages from trend are adopted

·       Continuously update items per category in line with shifts in trade

·       Develop product technical packs, coordinating with buying and technical product developer post continuity workshop

·       Update Technical packs where appropriate, once styling has been established in range build workshops

·       Influence the range build by consulting with buying to ensure well-balanced assortment in colour, fabrics and key items that reflect the design brief.

·       Attend and influence concept fit with Buying and Technical Product Development when necessary

Collaborate and Communication with Stakeholders

·   Collaborate with cross-functional teams to align and bring design concepts to life and align them with business strategy.

·  Participate in cross-functional meetings to ensure smooth transitions between design, sourcing, and product development.

·       Provide creative direction and guidance to team members to bring design concepts to fruition.

·       Collaborate with buying teams to ensure well-balanced assortments and incorporate design briefs into product ranges.

·       Handover of Technical Packs to Production department to ensure seamless execution thereof

·       Present design ideas to stakeholders for feedback and approval.