CATEGORY PRICING & COMMERCIAL SPECIALIST: WCELLAR
Listing reference: woolw_001154
Listing status: Online
Apply by: 23 April 2025
Position summary
Industry: FMCG & Supply Management
Job category: FMCG, Retail, Wholesale and Supply Chain
Location: Western Cape
Contract: Permanent
Remuneration: MARKET RELATED
EE position: No
Introduction
As a Category Pricing and Commercial Specialist, you will play a key role in providing proactive commercial data analysis, synthesis into insights & advisory to optimise profitable Category growth for the WCellar strategy. As an integral member of the WCellar team, you will be a custodian for data inputs into the WCellar Pricing Strategy and the point of contact for pricing reporting & analytics, customer and market data and insights to and from the Category team. You will be responsible for Tracking Price execution and report against defined commercial case/s for category Pricing shifts. Your insights and recommendations will directly inform Buying, Revenue Growth Management and WCellar Leadership, driving profitability and value in a highly competitive market.
Job description
- Analyse market trends, consumer behaviour, consumer trends, competitor products and competitor activity to identify opportunities within the liquor category and help the department make informed decisions
- Advise and equip buying teams to leverage pricing, market and customer analytics to shift customer perception on Price and grow their categories.
- Integrate Price and market share analytics into the WCellar Category Assessment Process
- Integrate Price and market share analytics to support the team in the Value Delivery Process.
- Track Price execution and report against defined commercial case/s for the liquor category Pricing shifts.
- Closely monitoring and managing pricing strategies across normal, peak, and promotional periods
- Build capabilities of buying and matrix teams to leverage pricing and promotions tools and methodologies.
- Competitor tracking, analysis and reporting (NPD, Market share, Customer insights, Promo and Pricing strategy).
- Conduct regular store visits, review and analyse sales trends, internally and vs competitors, and implement tactical selling strategies to optimise in season trade performance.
- Supporting the introduction of new liquor products to the market.
- Manage supplier and brand performance reviews and highlight opportunities to the buying team.
- Provide category performance reports and recommendations working closely with the buying and revenue manager.
- Develop and sustain mutually beneficial stakeholder relationships.
- Conduct regular promo After Action Reviews (AAR's)
Minimum requirements
- 3 Yr Degree in business, Economics, or Mathematics, or equivalent educational qualification
- 5 years' experience in category management, data analysis & interpretation, and planogram design and execution
- Experience in the liquor category & adjacent categories is advantageous.
- Experience using JDA, Nielsen, Data Orbis or NextGen POG
- Able to work to demanding timescales whilst maintaining high standards.
- Able to analyse complex data, select and shape a story leveraging key data insights to create a Commercially sound case for change, to make recommendations that support the WCellar strategy, minimise risk, drive profitable growth and financial KPI's
- Advanced MS suite proficiency – Microsoft ppt. and Excel
- Solid grasp of category management principles, inventory optimisation, pricing strategies, and experience working cross-functionally
- Strong resilience and an ability to work in a fast-paced, high-pressure environment
- Exceptional problem-solving ability and strong solution orientation
- Highly entrepreneurial and passionate about the Liquor category
- Qliksense or QlikView experience beneficial
