·       Ensure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.

·       Assisting in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.

·       Manage and lead Social Media Consultants to achieve excellent outcomes.

·       Assisting with the production of various content types and advertising material across social platforms.

·       Ensuring all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.

·       Maintaining effective social and digital media journeys, allowing for the prompt and accurate dissemination of information and to customers on social media.

·       Maintaining creativity and thought leadership in the Communications Team and Woolworths business as a whole.

·       Keeping abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.

·       Connect with brand and creative teams to ensure social content is available and in line with the strategy. 

·       Execute and evolve best practices for social media.

·       Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.

·       Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs

·       Strengthen and grow the social media pages and protect the Woolies reputation

·       Compile and supply weekly and monthly reports as required.